It’s a tough economy out there. And that means, at least with several industries, there are a lot more applicants for jobs than there are openings. A job hunter these days must do more than simply send out resumes and cover letters. Job applicants should not think in terms of a job search, but rather in terms of a marketing campaign. If you are looking for a job, you must market yourself. The product, after all, is YOU. That means you need to identify your target market, build a compelling brand identity and message, and then launch a soft-sell (but persistent) marketing campaign.
An article I wrote for Suite101.com last year goes into more detail on this approach. You can find it by clicking on the following link. Hopefully, you’ll find it helpful.
Read more at Suite101: ”Tips on Finding a Job: Job Search Strategies in a Down Economy”
